{"id":3800,"date":"2022-12-05T17:32:41","date_gmt":"2022-12-05T15:32:41","guid":{"rendered":"http:\/\/eqlpharma.com\/produkte\/"},"modified":"2022-12-09T18:40:39","modified_gmt":"2022-12-09T16:40:39","slug":"produkte","status":"publish","type":"page","link":"https:\/\/eqlpharma.com\/de\/produkte\/","title":{"rendered":"Produkte"},"content":{"rendered":"\t\t
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Produkte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Einzelhandel<\/div><\/div><\/div>
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Krankenh\u00e4user<\/div><\/div><\/div>
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Einzelhandel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Der Vertrieb von Produkten im Einzelhandel erfolgt \u00fcber verschiedene so genannte Substitutionssysteme, die in der Regel durch Preis und Angebot gesteuert werden. Ein Beispiel f\u00fcr ein solches System ist Periodens Vara (PV) in Schweden, das fast 80% aller Medikamente abdeckt, die t\u00e4glich in schwedischen Apotheken ausgegeben werden. Das PV-System ist eine M\u00f6glichkeit f\u00fcr den Staat, als subventionierender „Zahler“ \u00fcber die Erstattung von Medikamenten sicherzustellen, dass man pro Steuer-SEK so viel Versorgung wie m\u00f6glich erh\u00e4lt. In einer bestimmten Gruppe wird nur das billigste Produkt abgegeben. In anderen L\u00e4ndern k\u00f6nnen Versicherungen die Rolle des Kostentr\u00e4gers \u00fcbernehmen, wobei der Zweck stets derselbe ist.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Die Vorteile des Einzelhandelssegments sind die schnelle Marktdurchdringung und der Wegfall des Bedarfs an Vertriebs- oder Marketingressourcen. Mit dem richtigen Preis und Lagerbestand werden die Produkte automatisch und ohne Verz\u00f6gerung verkauft.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nachteil des Einzelhandelssegments ist dabei, dass leicht Gewonnenes ebenso leicht wieder verloren ist, wenn ein Konkurrent einen niedrigeren Preis anbieten kann. Aus diesem Grund sind Bestandsplanung und Marktkenntnis zentrale Aktivposten bei EQL, um bei j\u00e4hrlichen, viertelj\u00e4hrlichen, monatlichen oder w\u00f6chentlichen Preis\u00e4nderungen das richtige Gleichgewicht zwischen Chancen und Risiken zu finden.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Krankenh\u00e4user<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Die Produkte im Segment Krankenhaus werden \u00fcber verschiedene so genannte Ausschreibungssysteme verkauft. Diese richten sich in der Regel nach einer Reihe gewichteter Kriterien, von denen der Preis immer das wichtigste ist, auch wenn Anforderungen an z.B. Umweltvertr\u00e4glichkeit und Benutzerfreundlichkeit (f\u00fcr das Gesundheitswesen) immer st\u00e4rker an Bedeutung gewonnen haben. Im Krankenhaussegment werden Medikamente verkauft, die nur von medizinischem Fachpersonal verwendet werden, wie zum Beispiel Injektions- oder Infusionsprodukte.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Ausschreibungen k\u00f6nnen den Bedarf von einzelnen Krankenh\u00e4usern bis hin zu dem eines ganzen Landes abdecken und sich in Bezug auf Dauer, Exklusivit\u00e4t und Anforderungsprofil stark unterscheiden. Das richtige Navigieren in diesem Bereich ist f\u00fcr EQL eine Priorit\u00e4t bei der Investition in dieses Segment.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Die Vor- und Nachteile \u00e4hneln denen des Einzelhandels, wobei der gro\u00dfe Unterschied darin besteht, dass die Ausschreibungen in der Regel ein oder mehrere Jahre abdecken.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Markenartikel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Die Produkte im Markensegment werden \u00fcber direkte Verschreibungen verkauft, in der Regel von \u00c4rzten, aber auch von bestimmten Gruppen von Pflegekr\u00e4ften oder Zahn\u00e4rzten. Diese Produkte haben einzigartige gesch\u00fctzte Markenzeichen und werden von EQL oder durch von EQL beauftragte Partner aktiv vermarktet. Produkte in diesem Segment haben in der Regel einzigartige Eigenschaften, die sie von anderen, \u00e4hnlichen Produkten unterscheiden, so dass eine Austauschbarkeit oder Ausschreibung f\u00fcr das Produkt weder m\u00f6glich noch geeignet ist.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Der Vorteil des Markensegments sind sicherere, besser vorhersehbare Ums\u00e4tze und Ertr\u00e4ge, sobald die Marke etabliert ist und ihre Zielgruppe von Verschreibenden und Patienten gefunden hat.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Der Nachteil besteht darin, dass es in der Regel Zeit und Ressourcen kostet, die Zielgruppe der Verschreiber zu erreichen und sich dort zu etablieren.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tALLTEST KOMBI-SCHNELLTEST<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tALLTEST ANTIGEN-SCHNELLTEST (SPEICHEL) LOLLITEST<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t ALLE PRODUKTE ANSEHEN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMELLOZZAN MELATONIN<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Produkte — EinzelhandelKrankenh\u00e4userMarkenartikel Einzelhandel Der Vertrieb von Produkten im Einzelhandel erfolgt \u00fcber verschiedene so genannte Substitutionssysteme, die in der Regel durch Preis und Angebot gesteuert werden. Ein Beispiel f\u00fcr ein solches System ist Periodens Vara (PV) in Schweden, das fast 80% aller Medikamente abdeckt, die t\u00e4glich in schwedischen Apotheken ausgegeben werden. Das PV-System ist eine […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"off","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-3800","page","type-page","status-publish","hentry","entry"],"acf":[],"yoast_head":"\nProdukte - 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