{"id":3816,"date":"2022-12-06T12:57:31","date_gmt":"2022-12-06T10:57:31","guid":{"rendered":"http:\/\/eqlpharma.com\/tuotteet\/"},"modified":"2022-12-09T18:44:26","modified_gmt":"2022-12-09T16:44:26","slug":"tuotteet","status":"publish","type":"page","link":"https:\/\/eqlpharma.com\/fi\/tuotteet\/","title":{"rendered":"Tuotteet"},"content":{"rendered":"\t\t
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Tuotteet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Geneeriset<\/div><\/div><\/div>
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Sairaala<\/div><\/div><\/div>
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Merkki<\/div><\/div><\/div>\t\t\t<\/div>\n\t\t\t
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V\u00e4hitt\u00e4ismyynti<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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V\u00e4hitt\u00e4ismyyntituotteita myyd\u00e4\u00e4n niin kutsuttujen korvausj\u00e4rjestelmien kautta, joita usein hallitsevat hinta ja tarjonta. Esimerkki t\u00e4llaisesta j\u00e4rjestelm\u00e4st\u00e4 on ruotsalainen Periodens Vara (PV) -j\u00e4rjestelm\u00e4, joka kattaa l\u00e4hes 80 % kaikista Ruotsin apteekeille toimitettavista l\u00e4\u00e4kkeist\u00e4. PV-j\u00e4rjestelm\u00e4 on valtion tapa toimia ”maksajana”, l\u00e4\u00e4kekorvauksien kautta varmistaakseen, ett\u00e4 saat mahdollisimman paljon hoitoa verotettua Ruotsin kruunua kohden. Vain edullisin tuote tietyss\u00e4 vaihtoryhm\u00e4ss\u00e4 jaetaan. Muissa maissa vakuutusyhti\u00f6t voivat ottaa maksajan roolin, mutta tarkoitus on aina sama.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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V\u00e4hitt\u00e4ismyyntisektorin etuja ovat nopea markkinaosuus ja olemattomat vaatimukset myynti- tai markkinointiresursseille. Kun hinta ja varasto ovat oikein, tuotteet myyd\u00e4\u00e4n automaattisesti ja viiveitt\u00e4.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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V\u00e4hitt\u00e4ismyyntisektorin haittapuoli on tietysti se, ett\u00e4 sill\u00e4 voidaan helposti ep\u00e4onnistua, jos kilpailija voi tarjota alhaisemman hinnan. T\u00e4m\u00e4 tekee inventaariosuunnittelusta ja markkinatuntemuksesta EQL:n ydinominaisuuksia, jotta voidaan l\u00f6yt\u00e4\u00e4 oikea tasapaino mahdollisuuksien ja riskien v\u00e4lill\u00e4 hintojen muuttuessa vuosittain, nelj\u00e4nnesvuosittain, kuukausittain tai viikoittain.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Sairaala<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Sairaalasegmentin tuotteita myyd\u00e4\u00e4n useiden niin sanottujen tarjouskilpailuj\u00e4rjestelmien kautta, joita yleens\u00e4 hallitaan painotetuilla kriteereill\u00e4, joissa hinta on aina vahvin, vaikka vaatimukset, kuten ymp\u00e4rist\u00f6vaikutus ja k\u00e4ytt\u00e4j\u00e4yst\u00e4v\u00e4llisyys (terveydenhuollossa), lis\u00e4\u00e4ntyv\u00e4t. Sairaalasegmentille ominaista on, ett\u00e4 l\u00e4\u00e4kkeit\u00e4, kuten injektio- ja infuusiovalmisteita, k\u00e4sittelev\u00e4t vain terveydenhuollon ammattilaiset.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tarjoukset voivat kattaa kaiken yksitt\u00e4isest\u00e4 sairaalasta koko maan tarpeisiin, ja ne voivat vaihdella suuresti keston, eksklusiivisuuden ja vaatimusm\u00e4\u00e4ritysten suhteen. Oikea navigointi on etusijalla EQL-segmenttien luokittelussa.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Edut ja haittapuolet ovat samankaltaisia v\u00e4hitt\u00e4ismyyntisegmentin kanssa, mutta suuri ero on, ett\u00e4 tarjouskilpailuja usein jatketaan yhdeksi tai useammaksi vuodeksi.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Merkki<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Merkkisegmentin tuotteita myyd\u00e4\u00e4n reseptin kirjoittajien resepteill\u00e4. Yleens\u00e4 n\u00e4m\u00e4 ovat l\u00e4\u00e4k\u00e4reit\u00e4 ja my\u00f6s tiettyj\u00e4 sairaanhoitajia ja hammasl\u00e4\u00e4k\u00e4reit\u00e4. N\u00e4m\u00e4 tuotteet on suojattu ainutlaatuisilla tavaramerkeill\u00e4 ja niit\u00e4 markkinoivat EQL:n tai EQL:n nime\u00e4m\u00e4t kumppanit. T\u00e4m\u00e4n segmentin tuotteilla on usein ainutlaatuisia ominaisuuksia, jotka erottavat sen muista vastaavista tuotteista, mik\u00e4 tarkoittaa, ett\u00e4 vaihdettavuus tai tarjouskilpailu ei ole mahdollista tai sopivaa tuotteelle.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Tuotesegmentin etuja ovat turvallisemmat ja ennustettavammat myynnit ja tuotot, koska tuotemerkki on jo vakiintunut ja l\u00f6yt\u00e4nyt reseptien kirjoittajien ja potilaiden kohderyhm\u00e4n.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Haittapuolena on, ett\u00e4 usein vie aikaa ja resursseja saavuttaa kohderyhm\u00e4 ja vakiinnuttaa asema reseptin kirjoittajien kohderyhm\u00e4ss\u00e4.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tALLTEST ANTIGEENIN-LOLLIPOP - PIKATESTI (SUUNESTE)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tN\u00c4YT\u00c4 KAIKKI TUOTTEET<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Tuotteet — GeneerisetSairaalaMerkki V\u00e4hitt\u00e4ismyynti V\u00e4hitt\u00e4ismyyntituotteita myyd\u00e4\u00e4n niin kutsuttujen korvausj\u00e4rjestelmien kautta, joita usein hallitsevat hinta ja tarjonta. Esimerkki t\u00e4llaisesta j\u00e4rjestelm\u00e4st\u00e4 on ruotsalainen Periodens Vara (PV) -j\u00e4rjestelm\u00e4, joka kattaa l\u00e4hes 80 % kaikista Ruotsin apteekeille toimitettavista l\u00e4\u00e4kkeist\u00e4. PV-j\u00e4rjestelm\u00e4 on valtion tapa toimia ”maksajana”, l\u00e4\u00e4kekorvauksien kautta varmistaakseen, ett\u00e4 saat mahdollisimman paljon hoitoa verotettua Ruotsin kruunua kohden. Vain edullisin […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"off","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"off","ocean_custom_footer_template":"0","footnotes":""},"class_list":["post-3816","page","type-page","status-publish","hentry","entry"],"acf":[],"yoast_head":"\nTuotteet - 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